Well, the Words of Mitron--a school devoted to icthyology--managed to create a sky-swimming fish, then a shark, and from there it became popular to create one's own take on the creature. Beyond that, I can't say.
Believe me, if I knew why and how fashions move the way they do, I would have had them move on ages ago.
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Believe me, if I knew why and how fashions move the way they do, I would have had them move on ages ago.